The "Way Of Life" of a Farmer-entrepreneur

The ‘way of life’ of a Farmer-entrepreneur

• Freedom in making decisions about the business and the relationship with family.

• Control over what has to be done, when and in what order.

• Working alone often in solitude.

• Coping with a wide range of managerial and ‘day to day’ tasks.

• Lives with uncertainty; if you can’t generate profit you may not survive in the future.

• Risking personal assets and security.

• High level of responsibility and risk of failure.

• Lives with an inability to control the actions of stakeholders upon whom the success of the   business depends.

• Develops trust and alliances with other stakeholders where mutual benefits exist.

• Works long and irregular hours to meet demands.

• Closely interwoven family and business life.

• Social status is linked to the success of the business.

• ‘Learns by doing’ under pressure from stakeholders, by solving problems, experimenting,      seizing opportunities, and learning from competitors.